The Legacy Of The Video Game Console - 1221 Words

Greatness Awaits The stage was set. After nearly seven years, Sony and Microsoft unveiled the next generation of home video gaming consoles in 2013. Both gamers and developers buzzed with excitement. The two biggest companies in the gaming industry had finally decided to upgrade the consoles they offered to provide a more beautiful and enjoyable experience. And, just like every generation of video game consoles, there were fierce competition in the gaming console market. Sony unveiled the PlayStation 4 and Microsoft unveiled the Xbox One. Both of these consoles were going to be released at the end of the year. One of these two consoles had to make the best first impression to solidify itself as the go-to video game console for both gamers†¦show more content†¦Headlining the slogan â€Å"This Is For The Players†, the commercial is viewed through the eyes of a passenger in a cab. This passenger, through the window sees an urban city filled with both regular people as well as an eclectic cast of video-game character. This juxtaposition creates a surreal world that is full of adventure. As the commercial progresses, the intensity grows even more and the world becomes even more surreal. The PlayStation 4 (Abbreviated as the PS4) is shown at the end of the commercial, highlighting that this adventurous world can be accessed through the PlayStation4. Also in the commercial is a voiceover from a man who states the kinds of people that would love to buy a PS4, using the same sentence structure. Every sentence uttered by the narrator begins with â€Å"This is for †¦Ã¢â‚¬  And at the end the narrator states â€Å"This is PS4.† Thus clarifying what â€Å"This† is. The advertisement has a simple and direct message which is: The PS4 is made solely for the players to play games and nothing more. The language used in the commercial is simple and repetitive. According to Charles O’ Neil, the use of simple language is favorable to the advertisers because a message that is easy to understand can be easily and quickly understood by the modern people who have a limited attention span. (O’ Neil) Also apparent, is the subtle wordplay used in the ad. â€Å"For† has the same phonetic sound as the number 4. Thereby, the ad associates the number 4

Battle in Seattle - 1046 Words

Hollywood has a way of turning real life events appear dramatically different from the real life experience. They want to show what people want to see rather than what really happened. Violence and sex sell so that’s often what they tell. Hollywood can take a real life event such as the protest in Seattle against the WTO and turn it into a completely different story to make it sell. The movie Battle in Seattle is meant to be a story about the protests against the WTO but it doesn’t exactly tell the truth of how the protest actually happened, yes it does follow the story correctly but it is enhanced to make it more seem more appealing to the general population. On November 30, 1999 protesters lined up all over the main streets of Seattle†¦show more content†¦He had contacted David Solnit, who had helped organize some aspects of the protests such as the art, plays, and puppets used in the streets; to try and think of alternative ways of protesting. Once Solnit had heard he was making a movie he asked for the script to read, and he didn’t agree with much of it. He had written down some changes that he wished to make but Townsend had refused, so â€Å"he had contacted other protesters and organized a pressure campaign† (David Solnit, The Battle for Reality, Yesmagizine.org.) to get Townsend to do so. Although it didn’t get much changed about the script Townsend did make some minor changes. The movie portrays the protesters want for a nonviolent protest greatly, it shows the meetings, and how majority of them don’t want to cause harm, they just want to make their statements made, however, the movie according to Solnit portray the reason the protesters won correctly saying, â€Å"the movie implies that the activists won because the police were caught by surprise, were to lenient, and waited too long to use violence and criminal weapons, and to make arrests† (Solnit, The Battle for Reality, Yesmagizine.org). There is such a big gap between Hollywood and the reality of things simply because of money. If you’re going to make a movie, you want it to sell, and sex and violence sell. Even though Stuart Townsend followed the protests in Seattle, he had added aspects to make it more appealing to the population. People aren’t goingShow MoreRelatedAssessment of the Speech against Water Taxis724 Words   |  3 PagesIntroduction I found a speech on YouTube about water taxis. The clip is a minute long. The narrator is Dow Constantine, a West Seattle politician who is announcing the arrival of the water taxi, and promoting the program. The context is that the service had come under attack from rival politicians, but there was ultimately a decision to maintain the water taxi service in West Seattle. Assessment of the Speech The body language of Mr. Constantine is casual. Speaking at a pulpit, he is almost slouchedRead MoreThe History for Control over the Pacific Northwest654 Words   |  3 PagesThroughout the history for control over the Pacific Northwest many battles were fought. We found the ancestors of our families to be taken by surprise of the many actions we took. Many different tribes had established long lasting communities in the 18th century. Such as the Chinook, Salish and Nez Perce etc. The land was spread throughout the cascades through the Rocky Mountains. Years of torment and battle began from the Spanish and British explorers looking for the land. They searched for whatRead MoreKansas City s Super Bowl 50 Next Month1513 Words   |  7 Pagesmonth ago and will be seeking revenge. After a bye in the opening round of the playoffs, the Cardinals enter the postseason coming off a 36-6 loss to the Seattle Seahawks in Week 17. 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Foreigners took note of the changes as well, Rudyard Kipling was just a young man when he visited the region but he wrote about the progress in his journals. â€Å"More Chinamen with yellowRead MoreThe United States Responsibility, Isis Can Not Be Stopped Alone1251 Words   |  6 Pagesstates sent troops to Iraq (The Seattle Globalist). The damage caused to Iraq has led to crisis among their citizens, which leaves them vulnerable of attacks, so the United States military should step in and try to alleviate some of the damage they have caused. Other nations must come together alongside America to help these people. There are some who hold the view that ISIS does not pose a threat and therefore, the United States should not become involved in the battle. In Inveen’s article, he includesRead MoreCoffee As A Daily Part Of My Life Essay1057 Words   |  5 Pagesand I visited Seattle, we had to stop by the Tully s factory there. That s when I tried my first cup. I was a fan from then on. 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Nike †good or bad Free Essays

Nike is good: A factory called Samyang in Vietnam (a factory under Nike contract) seems to be keeping satisfactory working levels within the building. It employs 5,200 people, most of them being women. The factory is made up of six big buildings with well-kept surroundings. We will write a custom essay sample on Nike – good or bad? or any similar topic only for you Order Now Inside, there are fans keeping the workers cool, fire extinguishers about in the case of an emergency, and workers can easily access goggles, masks and gloves if they need them. Workers get double the local average of $54 per month and an annual bonus of at least one month’s salary. Other factories get a lot less – in rural areas, factories pay $35 per month, in suburbs they pay $40 per month, and in cities, $45 per month. In state-owned factories (factories owned by the government), workers get a surprisingly low $15 per month! All this money they are getting has allowed most of them (three quarters) to buy a television, many to have a motorbike, some to have phones, etc. Not only does this improve their life, but it also allows other businesses such as petrol stations, electronic repair shops, etc. to function properly and make money too. This is called the multiplier effect. Nike has made changes to improve health and safety. In 1998, it replaced the very hazardous petroleum-based solvents with less harmful water-based ones. In 1999, an expert in the field went to verify Nike had actually done this at the Tae Kwang Vina factory in Vietnam. The investigator found that Nike had indeed replaced the compound and had also installed local exhaust ventilation systems. They also discovered that Nike had trained certain staff personnel aspects of health and safety. Nike is bad: Nike does not own the factories their clothes are manufactured in. This means they can leave at any time, leaving thousands of workers unemployed and fighting for their life while they find another job. For example, on February 22nd 2008, the BJJ factory in the Dominic Republic announced that it was going to slowly fire workers and close. The factory, owned by Korean company called Yupoong, was making Nike caps at the time. In the Tae Kwang Vina factory mentioned earlier, some health and safety issues remained. Some sections of the factory were still exposed to hazardous chemicals, and to high heat and noise levels. In 1997, it was found that workers in a different factory were being exposed to 100 times the legal limit of Toluene, a toxic gas. Nike gets its clothes made in countries with free trade zones where it is illegal or extremely difficult for workers to organise into trade unions. It is practically impossible for workers to get better conditions (such as better pay, improved health and safety, etc.) when they cannot get together and form a united group to approach their boss. However, this said, some factory workers have done it before and achieved what they were protesting for. The Ching Luh Nike factory has 21,000 employees, and in June 2008, after going on strike for 2 days, they managed to get Nike to increase their wages by $6 a month. Some people think that the minimum wage in countries is enough to survive because the cost of living in that particular country is lower too. The chart below proves this to be wrong with three primary countries that Nike manufactures in. Nike doesn’t pay lots to its workers. In many countries, they live way under the predicted living wage. The table shows the average wage of all the factories in that country, and the living wage in each. The data presented is only an average. Some factory workers earn only $1.60 a day, where the price of three meals a day is $2.00. How to cite Nike – good or bad?, Papers

E-Business Harrys.com

Question: Discuss about the Report for E-Business of Harrys.com. Answer: Company Overview Since the medieval royalty to the soldiers of World War II, men shaved their faces using a single blade. Safety razors are associated with providing the smoothest shave; nonetheless, business corporations continue to sell razors with more than one blade. There are various renowned companies that trade in safety razors and multi-blades, including dollar shave, Gillette, and Harrys. Harrys.com is a business to consumer (B2C) business website that majors in trading personalized high-quality blades, cream for shaving, as well as affordable blades for replacement. Harrys online business site was founded by Jeff Raider and Andy Katz in April 2013; however, Harrys launched its first physical brick and motor shaving shop in October of the same year in New York City, USA (Polo et al., 2015). With the strong urge to grow its business, the company purchased a Germany razor manufacturing factory worth $100 million (Delrey, 2014). Harrys.com is a web-based start-up that is developed on the princi ples of offering consumers simple, superior, and affordable shaving solutions. The company sells its products online through online subscriptions. Harrys is a fully established brand now that is continually winning customers from across the US. The key competitors of the company are Gillette, Schick, Bic, and Dollar Shave Club. Harrys.com controls approximately 5% of the market share (Bartels, 2000). Ease of using Harrys.com business site As aforementioned, Harrys.com is a business to consumer retailing website that majors in men shaving products. The business site is simple to use; customers are only required to subscribe to the companys offerings, and the shaving supplies are directly mailed to the customers mailbox at low price and at specified frequency (Spence, 2014). Despite its newness in the marketplace, the business model of the company has enabled Harrys.com to reach more than two million customers in just over two years in business. New customers continue to subscribe to Harrys.com while the company maintains approximately 60% retention rate of all subscribed customers. To achieve maximum revenues, the company manufactures all its products and owns all the distribution means. E-business application used Business applications are defined as computer-based information systems essential for providing automated support to the companys operations. E-business application on the other hand, is an information and communication technology application that supports all business activities of a given internet business (IOANNIS, 2015). For instance, commerce comprises of trading goods and service among businesses, individuals and groups is regarded as a crucial part of any trading organization. Internet commerce is especially centered on ICT to create external business activities and relations of the company with groups, other companies, and individuals. Electronic-business application is a wide entity that deals with the whole business system which comprises of companies that use internet medium to execute its business services or assist its specialized or overall business operations. E-business application also covers e-commerce and e-marketing (Feloni, 2015). E-commerce mainly describes the transactional context of the business. E-marketing involves providing an electronic medium through which a company can accomplish its marketing objectives. Harrys use their website to attract new potential customers through e-advertising and e-marketing and enhancing the efficiency of their services through e-support and e-service functions, and widening its reach and extent through the web by uploading their services and products on the web. The company uses a web business application to increase sales, reduce marketing costs, increase customer accessibility as well as communicate directly to consumers. Harrys.com use online subscriptions (Business to Consumer (B2C)); after a customer subscribes to the company site, the products are then mailed directly to the customers mailbox (Barclay, 2014). E-commerce marketing strategies For Harrys, internet marketing strategies are an indispensable part of the companys business plan. Given the urge to be on a leading spot as a provider of consumer shaving products, Harrys have made their retail website easy to access in order to reach a wider customer base. Furthermore, the 21st century is made up of up to 63% population that has knowledge and can successfully make digital purchases and thus Harrys, a web based company has directed its marketing efforts to the internet to attract as well as maintain customers (University Alliance, 2016). E-marketing strategies include: Mobile marketing Social media Email Content, and Video marketing (University Alliance, 2016) Harrys e-marketing comprises of all the above online marketing strategies. The growth of smartphone use has empowered a massive population to access the internet through their mobile devices. The company has thus optimized its website making it mobile friendly to allow the wider population to access company cont and products using the mobile phones (University Alliance, 2016). Accordingly, social media is another massive marketing platform that Harrys use to promote its products as well as attract new customers. In the same breadth, the company encourages its customers to use their social networks to refer new customers to the company. In addition, email marketing is at the core of the companys marketing activities; it is through email subscriptions that Harrys manages to communicate frequently with their customers together with mailing products to their customers (University Alliance, 2016). Content marketing is another key online marketing strategy that Harrys use to market and pro mote its products. Internet publicity about the companys services has done magic to building trust, credibility, authority and creating inbound links with its audience (University Alliance, 2016). E-commerce Supply Chain Strategy According to Kepes (2014), the biggest challenge for e-commerce businesses is inventory management; having enough inventories to run the business without failing your customers is always the key to success. E-retailers are thriving at exponential rates as compared to conventional retailing models due to their supply chain management strategies. From abovementioned, Harrys use a direct to consumer business model, in this regard; the company manufactures all its products and sells them direct to final consumers (Trusson et al., 2014). The company does not deal with intermediaries or use drop shipping or wholesale suppliers. After purchasing nearly a century old shaving blade manufacturing company in Germany, Harrys manufactures its own supreme quality blades and high-end handles which are then shipped directly to the customer on order. E-commerce security strategies Online businesses are prone to massive online security challenges. In response to this, online companies work to provide security at all levels of the organization to keep their business from harm. In accordance with this, e-commerce us a 5 point website security strategy to keep out intruders: Backup Redundancy: storing company information in another secure location whereby when something happens to your information in the primary storage, the same information can be retrieved from the backup storage. Harrys use cloud based backup storage to secure its critical information from malicious online actors (Johns, 2016). PCI Compliance: security standard council that ensures best practices for payment account security. Harrys is fully compliant to PCI by following the tokenization method. Encryption: online companies must encrypt their data in order to ensure that only authorized individuals can access. Harrys use data encryption protocol to ensure its website is secure. DDoS protection: Harrys has protected its e-commerce business against Distributed Denial of Service (DDoS) attacks using different tools, including 800lb free tool and CloudFlare (Johns, 2016). Firewalls: firewalls are used for allowing or disallowing traffic based on what the company has authorized. Harrys use firewalls to block unauthorized traffic as well as malicious internet traffic from accessing the companys network system (Johns, 2016). IT architecture IT infrastructure is a set of combined hardware, software, networks, and facilities in order to develop, test, deliver, monitor, control or support IT services. IT infrastructure is needed for the existence, operation as well as management of an e-business. For instance, it allows organisations deliver IT solutions and services customers, employees as well as partners. Harrys use public WANs and public cloud to transport mechanisms along with software as a service. The IT infrastructure provides a suitable platform necessary for IT applications and functions for Harrys. Conclusion and Recommendations E-business (electronic business) provides a platform for conducting businesses processes through its business website. Internet business procedures is composed of trading products, services, and supplies; processing payments, customer servicing, production control managing, work together with business partners, and information sharing. This report using harrys.com has exhaustively discussed different aspects of e-business including company operations, the ease of using the companys site, the e-business application used by the company and e-marketing strategies. Consequently, the report also has evaluated e-commerce supply chain strategies, e-commerce security strategies and IT architecture. The following are the recommendations for Harrys Company: Integrate online marketing strategies with social media marketing strategies in order widen its customer base while increasing its profitability. Venture into new product lines like boutique rather than relying on shaving products alone Improve its IT architecture. Bibliography Barclay, D.A., 2014. Serving online customers: lessons for libraries from the business world. Rowman Littlefield. Bartels, A. 2000. The difference between e-business and e-commerce. Available Online at: https://www.computerworld.com/article/2588708/e-commerce/e-commerce-the-difference-between-e-business-and-e-commerce.html Delrey, J. 2014. Razor Startup Harry's Raises $75 Million, Pushing It Over $200 Million. Say What? Available Online at: https://www.recode.net/2014/12/3/11633506/razor-startup-harrys-raises-75-million-pushing-it-over-200-million Feloni, R. 2015. The CEOs of shaving startup Harrys explain how they acquired a million customers in 2 years. Available Online at: https://uk.businessinsider.com/harrys-ceos-explain-how-they-acquired-a-million-customers-in-2-years-2015-12 Fox, A.R. and Wilson, E.G., 2015. Networking and the development of professionals: Beginning teachers building social capital. Teaching and Teacher Education, 47, pp.93-107. (Fox Wilson, 2015) IOANNIS, S., 2015. Design, analysis and presentation of Intrusion Detection Systems (Doctoral dissertation, TECHNOLOGICAL EDUCATIONAL INSTITUTE OF CRETE). Johns, J. 2016. 5 Pillars of Website Security for E-commerce Retailers. Available at: https://dropsuite.com/5-pillars-website-security-e-commerce-retailers/ Kepes, B. 2014. Harrys: Disrupting Shaving and Making E-Commerce Impossible. Available at: https://www.forbes.com/sites/benkepes/2014/02/05/harrys-disrupting-shaving-and-making-e-commerce-impossible/#5be7399238bd Polo Pena, A.I., Frias Jamilena, D.M. and Castaneda Garcia, J.A., 2015. Market orientation and business results among smallà ¢Ã¢â€š ¬Ã‚ scale service firms. Academia Revista Latinoamericana de Administracin, 28(1), pp.135-166. Spence, R. 2014. Why having retailer Harrys is not your average online startup. Available Online at: https://business.financialpost.com/entrepreneur/fp-startups/why-shaving-retailer-harrys-is-not-your-average-online-startup?__lsa=e9d1-1c04 Trusson, C.R., Doherty, N.F. and Hislop, D., 2014. Knowledge sharing using IT service management tools: conflicting discourses and incompatible practices. Information Systems Journal, 24(4), pp.347-371. University Alliance, 2016. Internet Marketing Strategies. Available Online at: https://www.usanfranonline.com/resources/internet-marketing/internet-marketing-strategies/#